SERP and Internet Marketing

By Gerry Lewis

When it comes to Internet marketing the
biggest question is always what is effective?
You need an effective Internet marketing
strategy but the last thing you want to do is
waste time on an Internet marketing strategy
that is ineffective. One of the hottest new
Internet marketing terms is search engine
result page or S.E.R.P. People are beginning
to realize that the most important factor in
Internet marketing in the all-important search
page result.

Someone is looking for something, they enter a
few words into a search engine and pages that
match the search words appear. Any intelligent
Internet marketing aficionado is focused on
where their website shows up on that list. The
more effective the company's Internet
marketing strategy the higher up the list they
will appear. Internet marketing studies have
shown that the first page of results of an
Internet search engine is the Promised Land
for an effective Internet marketing scheme.

The first month your Internet marketing
strategy places your business on the first
page of search results can bring you an
increase in traffic to your site of more than
100 percent. The second month of effective
Internet marketing will increase it even more,
sometimes as much as 200 percent. There isn't
a business out there that doesn't wish for
those kinds of results from their Internet
marketing plan.

So what kind of Internet marketing plan will
get you onto that coveted search results first
page? The first Internet marketing tool you
will need is keywords. Keywords, the words
prospective clients enter into search engines
to find what they're looking for are Internet
marketing gems. Creating keyword-rich content
on your website will greatly increase your
ranking on the search engine. Be smart about
it. Search engines can distinguish an Internet
marketing keyword rich approach from someone
who is just being stupid. But an Internet
marketing strategy that fills your site with
the right keywords will make your ranking rise.

Another great Internet marketing tool for
raising search engine ranking is the press
release. There are a great number of companies
now offering optimized press releases to bring
more awareness to your site. An effective
Internet marketing strategy will utilize this.
Choose wisely, but do not ignore this Internet
marketing asset. Check with anyone who is
having success with their Internet marketing
and you are sure to find that they use an
optimized press release service. A well-
crafted article that raises the aware ness of
your Internet marketing keywords will always
be a profitable Internet marketing tool, as
long as you find a service that gets good
exposure for their articles. Again, do your
homework.

Finally, remember that as much as 80% of all
internet traffic goes no further than the
first page of results for their internet
search. Use this to your Internet marketing
advantage. Use every Internet marketing tool
at your disposal to get yourself onto that
page and you will see Internet marketing
success. Everyone says they have an Internet
marketing strategy. Be smart about your
Internet marketing strategy and you will leave
most of them in the dust.

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